Things Fall Apart By Chinua Achebe - 1414 Words

Aisne Richardson Ms. Talbott English 10 Accelerated December 4, 2015 Things Fall Apart Test 1. What are the similarities of â€Å"The Second Coming† by W.B Yeats and Things Fall Apart by Chinua Achebe? In Things Fall Apart, it appears like things happen to fall apart at whatever point Okonkwo builds trust. On the other side, the substance of â€Å"The Second Coming† recounted a chaotic world and a base that couldn t hold as its very own inner conflicts. In addition to the synonymous feeling both the book and poem give, they both uncover a great shift from an old era to new era. 2. What was the struggle between change and tradition in Things Fall Apart? As a story about a culture on the verge of change, Things Fall Apart deals with how the prospect and reality of change affect various characters. To some extent, Okonkwo’s resistance of cultural change is also due to his fear of losing societal status. Long scorned, these outcasts find in the Christian value system a refuge from the Igbo cultural values that place them below everyone else. The tension about whether change should be privileged over tradition often involves questions of personal status. Okonkwo, for example, resists the new political and religious orders because he feels that they are not manly and that he himself will not be manly if he consents to join or even tolerate them. 3. How do the locusts symbolize the white settlers in Things Fall Apart? Achebe depicts the locusts that descend upon the village in highlyShow MoreRelatedThings Fall Apart By Chinua Achebe1415 Words   |  6 Pagesbook Things Fall Apart by Chinua Achebe does just that. This book should be taught in schools because it shows the values and traditions of Achebe’s Igbo culture, persistently teaches life lessons throughout the book, and shows the darker reality of European colonialism in Africa. Chinua Achebe is known as one of the most influential and famous authors to ever write. Chinua Achebe originates from an Igbo background and he expresses that through his writings very well including Things Fall ApartRead MoreThings Fall Apart by Chinua Achebe1324 Words   |  6 Pages Chinua Achebe chose to write his novels in English to reveal a deep response of his people to colonisation and to make that response understood to people all over the world. Things Fall Apart was written in English to teach people worldwide of the struggles he faced and the people of Nigeria faced growing up. Many authors and critics have written about Achebe’s ‘Things fall apart’ adding their valued opinion on what he was trying to say and his decision to write in English. In the followingRead MoreThings Fall Apart By Chinua Achebe Essay1203 Words   |  5 Pages who took their land for monetary gain. This was a dark period of time for Africans that live there. The U.S. Civil War and The Great Depression both can be related, in this instance, to how down their people were because of what happened. Chinua Achebe said it best, â€Å"I would be quite satisfied if my novels...did no more than teach my readers of their past...was not a long night of savagery from which the first European acting on God’s behalf delivered them†(qtd. in â€Å"Morning Yet† 45). In theRead MoreThings Fall Apart By Chinua Achebe1452 Words   |  6 Pagesassume control over the Roman Empire. However, imperialism in Africa remained a recorded element from 1750 to 1945. This paper visits how control and changes were influences over the Africans during this time period as seen through Chinua Achebe’s novel Things Fall Apart. (UKEssays, 2015) Europe was experiencing a few financial and political changes that forced the major European forces to investigate abroad regions to add to their resources during the seventeenth century. In order for the EuropeanRead MoreThings Fall Apart By Chinua Achebe2361 Words   |  10 PagesThings Fall Apart Book Critique Things Fall Apart by Chinua Achebe is a historical fiction novel describing the life of Okonkwo in a Nigerian village succumbing to European ways, in order to portray Achebe’s view on imperialism. It was chosen for us to read by our teacher because it describes imperialism and its effects in an Ibo village of Nigeria. It also shows the treatment of natives by the Europeans and how the natives reacted. Things Fall Apart is useful to our course of studies because itRead MoreThings Fall Apart By Chinua Achebe1265 Words   |  6 PagesThings Fall Apart by Chinua Achebe is markedly relevant to our current course of studies in World History, as it tells a story based on European Imperialism in Africa. Coming off the heels of our Imperialism unit, this post-colonial novel provides very helpful context on different civilizations’ perspectives throughout the Age of Imperialism; aside from analyzing death tolls, descriptions of conflicts, and names of countries, it was previousl y hard to envision what life was actually like during thatRead MoreThings Fall Apart by Chinua Achebe 735 Words   |  3 PagesThings fall apart. Achebe. Ernest Gaines once said, â€Å"I write to try to find out who I am. One of my main themes is manliness. I think Im trying to figure out what manliness really is.† Indeed, every society or culture has its own understanding of an ideal man. Even though these characteristics are different in various parts of the world, the significance of masculinity can never be overestimated. â€Å"Things Fall Apart† by Chinua Achebe is considered as one of the best examples of a riseRead MoreThings Fall Apart by Chinua Achebe692 Words   |  3 Pagesthe way to go. Through commercial trading Islam spread into Igboland, and this led to more Igbo people leaving the Igbo way of life for another, whether it be Islam or Christianity which divide the country in two. In the novel Things Fall Apart written by Chinua Achebe British colonialism and the migration of Muslims to Nigeria led to the change in the faith, social and economic changes in the Igbo society. Traditional Igbo faith believes that there is only one creator or god known as ChinekeRead MoreThings Fall Apart By Chinua Achebe897 Words   |  4 PagesIn the novel, â€Å"Things Fall Apart† by Chinua Achebe the Igbo tradition revolves around structured gender role. Everything essential of Igbo life is based on their gender, which throughout the novel it shows the role of women and the position they hold, from their role in the family household, also planting women crops, to bearing children. Although the women were claimed to be weaker and seemed to be treated as objects, in the Igbo culture the women still provided qualities that make them worthyRead MoreThings Fall Apart By Chinua Achebe Essay1851 Words   |  8 Pageschoice and styles are critical not only to the reader’s understanding of the text but to his appreciation as well. How language is effectively manipulated in their writings enhances the reader’s valuing of the works. The selected novel Things Fall Apart by Chinua Achebe is a representation of Igbo culture and their language. It explores the life of an Igbo tribe at the time of when colonization hit Africa. It could be considered as a post-colonial text, as the protagonist of the story and the other

Tuna Industry in Philippines Free Essays

With the Philippine seas south of Mindanao already over fished, local tuna producers have looked beyond the country’s fishing grounds for their operations. Marfenio Tan, former president of the Socsksargen Federation of Fishing and Allied Industry (SFFAI), continues to reminisce the days when they had to bury tons of tuna catches on the beaches because there were simply abundant supplies and demand could not cope, if not non-existent. During the stretch when the industry became the single top dollar earner commodity for Mindanao, several companies had also emerged, especially in the late 1980s and early 1990s. We will write a custom essay sample on Tuna Industry in Philippines or any similar topic only for you Order Now But the industry is going full circle again following the 2008 global collapse of several financial institutions and renewed oil price crisis. Fishing is a PhP50 billion industry in the Philippines, contributing about 4% of the country’s GNP. With an annual production volume of 2. 4 million metric tons of fish, it directly provides livelihood and employment to over one million Filipinos Tuna have high commercial value post-harvest technology equipment needed to prolong the shelf-life of tuna and other species of fish, are made available, thus playing a vital role for trading and other post harvest activities. The proximity of the city to tuna-rich fishing grounds including the Moro gulf, Sulu Sea, Mindanao Sea and adjacent Celebes Sea which are known centers of tuna abundance, is great advantage. As of September of the previous year alone, the total catch has reached a voluminous 5,031, 866 kilos where ‘sashimi† grade adult tuna comprises 35 % or about 1,774,922 kilos. The locally distributed adult tuna for local consumption ate the largely 65% chunk and distributed to neighboring cities of Davao, Bukidnon, Cagayan de Oro, Surigao, South Cotabato and as far Japan and the U. S. skipjack for canned markets in Europe and North America. The tuna sector accounts for 12 percent of total fish production and employs about 120,000 workers. Tuna industry contributes: government pursues a free trade agreement (FTA) with the Euopean Union (EU), only the tuna industry is bound to benefit from it. 24% tuna sector shipments in the tariffs in Europe Accourding to sir Soriano, tuna from the Ph ilippines are being shipped within 24 hours to anywhere in the world. * Frozen * Large tax incentives * Fast money return -Industry data showed that exports of fresh and canned tuna reached $284 million in 2011. The Board of Investments (BOI) has approved tax incentives for a P120-million expansion project of a GenSan-based tuna firm that produces choice portions of tuna for export. The expansion will start commercial operations in February, 2013, and is expected to generate jobs. It will help boost the country’s tuna exports. Currently, tuna catch here is about 1,000 metric tons daily and earns export revenues of about $300 million annually. It is the leading supplier of canned tuna, high value sashimi tuna and tuna steaks to the Japanese, European and American markets. How to cite Tuna Industry in Philippines, Papers

Understanding And Teamwork In Organizations -Myassignmenthelp.Com

Question: Discuss About The Understanding And Teamwork In Organizations? Answer: Introducation A manager must be able to communicate properly about his needs, opinions and expectations with his team members. He must be able to deliver correct messages to them and make sure that his team members understand him. Secondly, he must be able to plan, organize, and with the same, follow his own plan that includes understanding the processes and rules of the company and predicting what will happen next. He must promote the sense of competition with the other teams among his team members. He must listen to his team members problems, solve them and show his commitments to his team goals. A good manager must be adaptable and flexible (Quinn et al. 2014). How have you developed team cohesion in your workplace? Team cohesion could be developed by establishing a mission and the determining the ways it could be accomplished. With the same, practicing team work and utilizing individual strengths also helps in developing team cohesion in the organization. Most of the successful team requires diversity within it since diversity in a team could access to various people with different skills, knowledge and experiences, which could be utilized to build a strong team. Furthermore, effective communication, celebrating success as well as asking and giving feedbacks are also very essential to develop team cohesion. What communications strategies have you used to ensure effective teamwork? An effective communication starts with mastering the basic communication skills such as speaking, listening, asking questions and giving feedbacks. Regular meeting of staff members; clear and concise conversation with the team leaders that provides the clarity of employee roles and responsibilities; using modern technologies to save the employees time and minimizing productivity loss and using online communication tools like drop box, Skype etc are some of the communication strategies that could develop effective teamwork. What do you think are the most important factors in developing effective teamwork and why? The most important factors in developing teamwork are goals, commitment, communication and rewards (Salas et al. 2015). This is because: When goals are set, each member can start performing his or her assigned tasks Commitment is the key to team building and success (Goetsch and David 2014) The key of a successful team effort is communicati Reward develops the desire and encourage the team members to participate again in the next project (Norris et al. 2016) Discuss a learning plan you have been involved in developing for yourself or a member of your team. How were the learning and development requirements of the individual identified? The learning plan that was involved include the list steps that are to be taken, the indication of successful completion, the starting date of the process and the target completing date. The learning and development requirements of the individual were identified by identifying the learning goal or the work objective, by identifying the learning experience that is needed in order to develop that ability and to identify the support that is required in order to develop as well as to apply that ability. How have your ensured learning activities met the identified needs? Whether the learning activities met, the identified needs could be ensured when it could be seen that there are indications of successful completion, which could include improvement in work, improvement in communication, knowing the basic knowledge that are required and understanding the mission and goals. Explain the monitoring process your organization use The monitoring process that the organization use includes capturing all the team member feedback channels, asking the members what they think, listening to them by monitoring interactions, using quality monitoring that could help the team members improve their skills, measuring the results and keeping a record of continuous feedback as well as evaluation to measure and monitor progress. References: Goetsch, D.L. and Davis, S.B., 2014.Quality management for organizational excellence. Upper Saddle River, NJ: pearson. Norris, P.E., O'Rourke, M., Mayer, A.S. and Halvorsen, K.E., 2016. Managing the wicked problem of transdisciplinary team formation in socio-ecological systems.Landscape and Urban Planning,154, pp.115-122. Quinn, R.E., Bright, D., Faerman, S.R., Thompson, M.P. and McGrath, M.R., 2014.Becoming a master manager: A competing values approach. John Wiley Sons. Salas, E., Shuffler, M.L., Thayer, A.L., Bedwell, W.L. and Lazzara, E.H., 2015. Understanding and improving teamwork in organizations: A scientifically based practical guide.Human Resource Management,54(4), pp.599-622.

The Jesus I Never Knew By Philip Yancey free essay sample

The impact of Jesus on human history is so obvious that many writers are always inspired to write about Him. Many have written about Him and His teachings, but few have actually been as personal as Philip Yancey’s The Jesus I Never Knew. Intriguing as the title is, this paper looks at the more personal Jesus under Yancey’s writing. The book’s main strength is the progression of the character and personhood of Jesus that the author takes his readers to—a journey into the Jesus who may seem to have started as an ordinary carpenter but came to be known as the Savior of all men. The author immediately takes his readers into the theme of the paper.   Yancey orients readers he took an interest to write about Jesus from the very start, because as a child, he knew about Jesus as â€Å"a child singing Jesus Loves Me in Sunday school, addressing bedtime prayers to ‘Lord Jesus,’ watching Bible Club teachers move cutout figures across a flannelgraph board. We will write a custom essay sample on The Jesus I Never Knew By Philip Yancey or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He also associated Jesus with Kool-Aid and sugar cookies and gold stars for good attendance. The author gets the reader’s empathy as similar experiences come to mind. Yancey’s description of Jesus physical appearance is also very similar to most of the other people’s experience such as seen in the first two paragraphs alone. Here, the author has his readers under his watchful guide as to how he perceives Him. Indeed, during the Christian era, Jesus was the best example of a servant leader. Despite His divine power and qualities, he remained humble and followed God’s commandments even until his death. He was a good leader for all. Being a leader for Jesus also means being a servant for all. He told his apostles that if any one wants to lead, he must also be a good servant. For Jesus, a leader as a servant must be humble, unselfish and unworldly. As Yancey takes his readers on this journey, readers experience the discovery as much as the author. Thus, there is no feeling that he has experienced or known Jesus more than the other person. Yancey’s role is more of an inspiration that motivates people to look and see the biblical Jesus and what drives Him to do what He does. Philip Yancey addresses the theme of his book and puts it as,   Ã¢â‚¬Å"The God Who fills the universe imploded to become a peasant baby Who, like every infant that has ever lived, had to learn to walk and talk and dress Himself.† Jesus’ life and teachings can be glimpsed from the way the author depicts Him as devoid of any stereotyping, given to a well-known character. Instead, readers grasp the true meaning of his coming to this earth.   He divides the book into three categories and simplifies the flow of thoughts. The novel is divided into three main sections such as Jesus’ personhood, His mission and purpose and His legacy. Thus, readers are able to identify well with Him like any other human being born in this earth. However, Yancey goes even further as readers see the depth of His character. His purpose on earth is explained well as we see how the author explains the Beatitudes and His resurrection. Jesus Christ’s redemptive work on the cross, is the ultimate sacrifice so man will be saved and so that we might be able to come to God without worrying if we were righteous enough or if sinners could come to God. When Christ died for our sins, that was the payment for all of man’s past, present and future sins and it means that no sin remains unforgiven. With this knowledge, we should be confident in the fact that we are already right with the Lord. That, although Christ by His work has earned forgiveness for all, there are still certain conditions which God demands of people before He will pronounce them righteous. Because of the purity that we are able to attain through the saving power of Jesus Christ, we are able to walk in fellowship with the Lord. There is also a false teaching that was believed before and that was taught to many. For some reason, some people have been taught: That a person is able to bring about his own justification or that of anyone else by his own faculties, abilities, or works. This is not true because man is sinful and his ways are fallen so he cannot reconcile with a Holy God through a sinful manner in the first place. Whatever man does in order for him to attain justification, it will fall short of the glory of God because a sinful person will do it through fallen means.† People can only be right by receiving the gift God gave usthe gift of His Son’s most precious sacrifice which completely gave us the right to be called righteous by our Eternal Father. As in other writings of Yancey, he shows a God who does not give man what he deserves. He has set out to get back His lost sheep, His lost family by any means and through a great sacrifice, He was able to create a means for an unholy people to commune with a Holy God. Philip Yancey writes, â€Å"The same God who created the heavens and earth has the power to bridge the great chasm that separates Him from His creatures. He will reconcile, He will forgive, and no matter what obstacles His prodigal children put in the way. As the prophet Micah says, â€Å"You do not stay angry forever but delight to show mercy.† (Yancey, 1998) Because of God’s great love, he gives man the grace that he needs in order to come back to Him. No matter how many fallacies other churches may teach, His word remains.   He is a holy and a loving God;   He is a forgiving God who has the compassion to sacrifice His own Son for the illegitimate children who always wants their ways to be given precedence. The grace has been provided and we only need to repent of our sins and be right with God to receive it in its wholeness. Despite all these truths, Yancey’s motivation for even writing about this book spurs one to examine his own life’s direction. For Yancey was both a â€Å"doubter and lover† and he needed to balance it well. When Yancey writes, â€Å"I tend to write as a means of confronting my own doubts,† makes readers take a good look at his own beliefs. Even as he writes, â€Å"Sometimes, I confess, I wonder what difference it should make to my life that a man lived two thousand years ago in a place called Galilee?† Yet these are the very words that make readers want to explore what Jesus was really like and why he would die for someone so far down in history, whom He has never even seen? Yancey emphasizes his point when he says that â€Å"It occurs to me that all the contorted theories about Jesus that have been spontaneously generating since the day of his death merely confirm the awesome risk God took when he stretched himself out on the dissection table—a risk he seemed to welcome. Examine me. Test me. You decide.† (p.21).   And from there, Yancey gives a clearer view of who the Savior and manages to allow readers to ask themselves gently after reading the book, â€Å" Now who do you say that I am?†Ã‚   Yancey shows his readers the character of Jesus all throughout his book.

comparison of Martin Luther King and Malcom x essays

comparison of Martin Luther King and Malcom x essays Analytical Book Review The Souls of Black Folk by W. E. B. DuBois W. E. B. DuBois attempts to explain why the problem of the Twentieth Century is the problem of the color-line. DuBois thought that through the dual methods of rationalization and emotional appeal, he would be able to reach his readers by appealing to both of these aspects of human personality. By using tools of logic, DuBois intended to convince his audience that African Americans are human beings, they have dreams, hopes, and a soul; and therefore should be treated equally. DuBois uses the concept of a veil which black persons must contain themselves within, denying their true identity. He felt that only by much effort would the veil be permanently lifted, and blacks and whites would be able to live as equals. DuBois uses case studies, historical references, and personal storytelling examples to define the problem. The first chapters contain historically relevant material, detailing the governmental reconstruction of the United States after the Civil War. He gives his readers a succinct yet accurate overview of the problems confronting the United States as a country and its governments failed attempts at solving those problems. DuBois effectively points out glaring flaws in the reasoning of Booker T. Washingtons call for accommodation. As the book continues, the reader is led on a journey through the rural South to measure and question the progress within the educational system. Again, DuBois demonstrates inadequacies and continues this in subsequent chapters. DuBois asks that the reader question the economic prospects for former slaves. The country is rich, yet the people are poor (113) DuBois concludes. He logically explains why the sharecropping system is flawed and superimposes this upon the conditions and grim statistics that only six per cent of the population have succeeded into peasan ...

Challenges Faced By Social Entrepreneurs In India

Challenges Faced By Social Entrepreneurs In India India achieved an average growth rate of 7.7% from 2002-07; however the dividends of this growth have not trickled down to the bottom of the pyramid (Planning Commission of India 2007). According to UNICEF, 42% of India’s population is below the international poverty line of US$1.25 per day (UNICEF 2005).   [ 1 ]   India’s Eleventh Five Year Plan (2007-12) aims to reduce the head-count ratio of consumption poverty by 10 percentage points. However, to solve complex problems such as poverty the government, business and citizen sector need to work together and create innovative solution to pressing problems. In fact, Indian government has recognized the positive impact of citizen sector and has provided increasing levels of funding, under the five-year plans. It is estimated that India has 1.2 million to 1.5 million Non-Governmental Organizations (NGOs) operating currently. The purpose of this paper is to highlight the legal, tax and regulatory challenges faced by soc ial enterprises and recommends policy action. The paper is organized as follows: Section II puts forward a definition for social entrepreneur; Section III features two pioneering social entrepreneurs; Section IV focuses on the challenges faced by social entrepreneurs in India; and Section V provides recommendations to counter these challenges. II. DEFINITION OF SOCIAL ENTREPRENEUR Social entrepreneurs are not the creation of the modern society. Historically, individuals and groups have combined the concept of entrepreneurship with social value creation to transform a current state of ‘unjust equilibrium’ for a targeted group of society (Roger and Osberg 2007). For example, Florence Nightingale built the foundation for the modern nursing profession at a time when nursing was not considered a respectable profession and lacked any codes, ethics and formal training. Further, this phenomenon was not limited to the developed world even the developing world had its share of so cial innovators. In 1920s, Jamnalal Bajal, founding father of a successful Indian enterprise Bajaj Group   [ 2 ]   , popularized the importance of business ethics and launched social initiatives to eradicate the malice against ‘untouchables’ in Indian society. While social entrepreneurs have existed throughout history, the concept of social entrepreneurship is a relatively recent one. Drawing from social entrepreneurship literature, following are five key components of the concept: (1) creating social value that transforms the lives of those who lack the capacity to change the social and economic ecosystem (2) recognizing and capitalizing on the opportunity embedded in the current state of affairs (3) innovating and dislodging the present system of doing things (4) willing to take risk in this process and undeterred by scarcity of resources (5) forging a new, stable equilibrium that uplifts the lives of the targeted group and expanding this cycle to other geographic al locations (Peredo and McLean 2006) (Roger and Osberg 2007) (Bolton and Thompson 2004). Having emphasized the social entrepreneurs of the past, it is fitting to draw attention to their modern counterparts. III. SUCCESS STORIES OF INDIAN SOCIAL ENTREPRENEURS Vikram Akula, SKS Microfinance In 2006, Vikram was named by TIME Magazine as one of the world’s 100 most influential people and was awarded Social Entrepreneur of the Year by Schwab Foundation. Vikram recognized that the traditional banking institutions in India failed to reach out to millions of poor due to lack of collateral and high transaction cost; forcing the poor to be trapped in the vicious cycle of small debt-heavy interest by exploitative money lenders.

How has education and sports contributed to who you are today and how Essay

How has education and sports contributed to who you are today and how it will effect who you will become - Essay Example However, my academic life had not been affected by my participation in sports activities and competitions, because I always wanted to do well in both my studies and sports. The fact that I focused equally on sports and education helped me develop a high level of personal discipline from early years onwards. Since my parents allowed me to play when I was a small child, sports had in fact become a part of my daily life. I did learn to accommodate regular exercises and practice every day no matter how busy my schedule was. My school years did in fact provide me a lot of opportunities to be trained under excellent instructors. The special training programmes were very useful for me, and they were scheduled either early in the morning or in the evening, before or after class hours. Since I had been used to rigorous training programs since my early childhood, it was never a problem for me to dedicate quality time for academics and attend all the classes. In fact, the sport activities did help me develop a healthy mind in a healthy body, which did prepare me to utilize the maximum of time I had for my studies. I realized at school education was an integral part of my growth and development as an individual. I liked everything I was taught in the classrooms. I had been a diligent student who honors classes throughout high school and maintained a 2.5 average. I could connect well with all my teachers and be in jovial terms with my classmates. I learnt about the value of good friendship through my school years. Many of my friends did go out of their way to help me. They shared their class notes with me and spent time to explain the main points discussed in classes that I missed during sport competitions. I had been truly convinced of the relevance of all the subjects I had to study. I believe I have a very balanced personality thanks to my equal interest in

The impact of the economic crisis in the Saudi economy Dissertation

The impact of the economic crisis in the Saudi economy - Dissertation Example The project deals with the impact of economic crisis in Saudi Arabia. Saudi Arabia is a key player in the scenario of international trade, imports and exports. The effect of the economic crisis in Saudi Arabia has been compared with the impacts on the leading economies of the world which provides a comprehensive picture of the global effects of the economic crisis. Introduction Saudi Arabia is an absolute monarchy and is ruled by King Abdallah Bin Abdul Aziz Al Saud who promises of greater political participation and has been able to win the confidence of majority of the Sunni population. The economy of Saudi Arabia is based on its rich amount of oil reserves. Oil is the main resource of the economy. The country possesses around 18% of the proven reserves of petroleum in the world. Saudi Arabia is also the leading exporter of petroleum in the world. Saudi Arabia because of its rich reserves of petroleum plays the leading role in the Organisation for Oil Exporting countries. . The OPE C was created in order to ensure a steady income of the members of the organisation and also to secure the supply of oil to the consumer states all over the world. The economy of Saudi Arabia was initially dependent on agricultural with the work of agriculture one by the nomadic people who lived in the country. The discovery of oil in the country occurred in 1930 from where the kingdom of Saudi Arabia started to gain comparative advantage over the other countries in the world. According to World Bank, Saudi Arabia’s economy has been referred to as the strongest economy among the Arab nations. Thus the economy of Saudi Arabia underwent a transition from an agriculture based economy prior to 1930 to an industrial economy after the discovery of oil in 1930. The GDP grew at rapid rates due to availability of huge proven reserves of petroleum and gaining comparative advantage which led to rise in exports. The country’s foreign exchange reserves grew enormously giving a scop e for developments of infrastructure for industries in the kingdom. As a result of the recent economic crisis all over the world and reduction in GDP per capita of Saudi Arabia, the government has undertaken policy reforms of diversification of the economy, strengthening the regulatory framework and the legal system and allowing foreign investments in order provide employments opportunities to the swelling population and also to sustain their economic growth rates. The impacts of the economic crisis in the economy of Saudi Arabia lay its roots in the recession that occurred in US and subsequently spread to major economies like UK and other parts of the world thereby transforming into a global financial meltdown. The international economic scenario underwent radical changes with recession in the economy of US and its subsequent effects on the economies all over the world. This created major impacts in the economies of the world including that of western economies like, European natio ns, East Asia and partly in South Asia. The financial crisis which emerged in the year 2007 started with a bubble in 2002 in the housing

A look at the effects of my Hispanic heritage Essay Example for Free

A look at the effects of my Hispanic heritage Essay I am a part of the growing population of people of mixed descent, and am both privileged and punished by relating to my Mexican heritage but not resembling the stereotypical Hispanic. Most people arent aware, even in these times, that you can be Hispanic whether you are as white as paper or as dark as its ashes. I have grown up privy to all the privileges of a comfortable lifestyle, typically among Caucasians, both in my neighborhood and honors classes in my rural town. Yet I am reminded of my heritage by the food I eat, the style of music I wake up to on a Sunday morning, and traveling to a dusty, dog-filled village in Mexico to bury my grandfather. I wonder sometimes whether resembling my classmates in immediate appearance has been a good or a bad thing. They unthinkingly offer up dirty Mexican jokes, only to find that I am not amused. They confide in me how they could never date a black girl or a black boy, and I cant support their sentiments. I wouldnt be here if such relationships didnt occur. Yet, I dont think I would change the way I look to deter such comments. What I inherited from my mother is my disguise almost, how I can uncover what people really think about the group to which I belong. If they could tell that I was the subject of their comments, they wouldnt say it to me, but they would still think its okay. It gives me the chance to show them that there are some things that are never appropriate, no matter whose company they are in, because you never know what is behind the color of their skin. Their unthinking negative comments about my race dont bother me so much in comparison to other things. My area is known for its incredibly high ratio of chickens to people, soybeans, and other farming industry. This kind of economic environment doesnt bring a lot of culture into my town. The people who work in these low-income jobs are typically Hispanic, and they fulfill some of my classmates prejudices. They are poor, unable to speak English, and have very few nice places to socialize or live. When I happen to see a family walking, I notice there are many small children, but there are probably less than twenty Hispanic students in my entire high school. Hispanics are a large part of our population, but by the time it comes for us to attend high school, it looks as though many have already dropped out of school. I feel as though I am unable to fight prejudice around me when I  see fulfillments of such negative thinking everyday. There are some points in my life I have not been so willing to inform people of my ethnic background. I volunteer in a thrift shop regularly, and I have become friends with the older Caucasian women who work there. I have come to be treated almost as though I am a paid employee. One day, as I was restocking racks, a non-English speaking family comes in with three small children. While I was in the storage room, there is a commotion in the store and I hear one of my co-workers angry voice. I heard the story later. The mother of this not even one-year-old child had watched him urinate on the floor of the store, without attempting to stop or berate him. She was about to walk away from him when my co-worker noticed what the little boy was doing. The mother did not deny what her son had done or offer to clean the mess. After repeated attempts to get an explanation, or even a response, the woman just walked away again, and away from her oblivious child. The family was asked to leave the st ore, and my co-worker ended up cleaning the mess. She angrily muttered about those damn Mexicans. This is when it bothers me the most, when I cant bring myself to contradict her. There isnt an explanation I can give to validate that mothers actions. Would a white woman let her child do that? And I find myself thinking, No, she wouldnt, because she would buy diapers. In comparison to hearing negative prejudices about Mexicans, it bothers me so much more to find myself giving in to them myself. It makes me wonder how can I defend my fellow Hispanics when looking around, it feels like Im the only one trying to break the stereotype. Yet on a more optimistic note, I know that the mother was merely a bad apple in the bunch. Not every group of people are all going to be saints, nor would they be all as apathetic as this one person. But because of her actions in such a public and respected place, others are going to see her as a representative of my ethnicity. A personal solution to the weak ethnic pride in the community is to be a public example to the local Hispanics. However, even with living in Buenos Aires for three years, taking Spanish courses in high school, and having half my extended family living in Mexico, I still cant speak the language fluently myself. How can I influence them if I cant relate at all?  Im not similar economically, academically, not even through a common language. I only know a small part of what concerns them in life. My current incapability to change their situations bothers me more than any ignorant slur I hear. It seems everyday I ask myself that clichà ©d question, How can I make a difference? I dont know how at this moment. When Im helping people in the thrift shop, they dont see a Mexican girl. The Hispanic customers see a white girl with dark hair and eyes, speaking in a language they dont understand, who rarely offers advice in broken Spanish. The other customers dont see anything that would change their opinion about those Mexicans. Growing up white, but with minority allegiances, has given me a unique perspective on discriminatory views. I know, through my own experience, that you cant imagine or know a whole person just by seeing or being in class with them. There is something that you wont know about them and wont expect. I am not an exception to the rule, and I know I have my own preconceptions of people I see, however unwelcome those thoughts are. In my Mexican heritage there are instances of racial discrimination. Her parents and community disowned my great-great grandmother when she married someone much darker than her and of a lower caste. The tendency for prejudice is not secluded to just appearance. Its among every grouping of people, from the American-born blacks discrimination against the Haitians in my school, to the suburban kids talking about the white trash. As a society, we will always find some way to differentiate ourselves from others, from people who look or act different than us. I am hopeful for change, and I want to be a part of that change through achieving success in my profession as a Hispanic. Growing up surrounded by prejudice in every form, I am more realistic about humanitys capabilities and more forgiving of such transgressions that are learned from our elders. In spite of this, I am still confident that with time, no matter where one lives, all forms of prejudice will be considered unacceptable to express or to hold.

office apace Essay -- essays research papers

The Life of Peter: Idealism vs. Realism When asking a child what they want to be when the grow up, they will most likely tell you a doctor, teacher or some other public service occupation. They have the ideal that a career helping people is the best job a person could have. When those same kids get into high school their ideals become even greater (this really only applies to middle-upper class). They want to be artist, musicians, actors, or free lance writers who travel the world for the next big story. In college the ideals of the student are usually pushed to the back burner so that there is room for reality. Peter’s character in the movie Office Space is an example of the ultimate idealist. Throughout the movie we are shown his conflict between â€Å"good and evil† (otherwise known as idealism and realism). Peter’s character is placed in the toughest battle zone to live out his ideals: the corporate world of cubicles. Americans have the idea of an â€Å"American Dream† which in tales having a good job, family and happy home (for most people this is all that is needed to be content in life). Peter though can’t accept the idea of the â€Å"American Dream† and comes to make his own idealistic ideas a reality that most would laugh off as being a nothing but pipe dreams. It must be hard to spend 40-50 hours a week in a little box with no windows or connection to the outside world. Office workplaces tend to invent annoying saying like â€Å" Do you have a case of the Mondays?† that in itself ... office apace Essay -- essays research papers The Life of Peter: Idealism vs. Realism When asking a child what they want to be when the grow up, they will most likely tell you a doctor, teacher or some other public service occupation. They have the ideal that a career helping people is the best job a person could have. When those same kids get into high school their ideals become even greater (this really only applies to middle-upper class). They want to be artist, musicians, actors, or free lance writers who travel the world for the next big story. In college the ideals of the student are usually pushed to the back burner so that there is room for reality. Peter’s character in the movie Office Space is an example of the ultimate idealist. Throughout the movie we are shown his conflict between â€Å"good and evil† (otherwise known as idealism and realism). Peter’s character is placed in the toughest battle zone to live out his ideals: the corporate world of cubicles. Americans have the idea of an â€Å"American Dream† which in tales having a good job, family and happy home (for most people this is all that is needed to be content in life). Peter though can’t accept the idea of the â€Å"American Dream† and comes to make his own idealistic ideas a reality that most would laugh off as being a nothing but pipe dreams. It must be hard to spend 40-50 hours a week in a little box with no windows or connection to the outside world. Office workplaces tend to invent annoying saying like â€Å" Do you have a case of the Mondays?† that in itself ...

Global Warming Report Essay

Over the past few decades scientist have been observing a warming trend in the over all temperature of the earth. Although the earth has been known to go through warm and cold periods, it seems that we humans are causing the earth to heat up this time. The greenhouse effect is causing the earth to go through this warming trend that we call global warming. The greenhouse effect is caused when the infrared radiation from the sun is absorbed in atmospheric gasses such as water vapor, carbon dioxide, ozone, and methane. All of these gasses escape slowly from the atmosphere, therefore the heat stays here longer in a short of warm airy blanket. Without the occurrence of the greenhouse effect scientist say that the earths average temperature would be around 30 degrees C. or 50 degrees F. There are many greenhouse gasses that can trap the infrared rays of the sun. Carbon dioxide can be released into the atmosphere in several ways, the bulk of it is produced by car exhaust, deforestation, and the burning of fossil fuels. It is a colorless, odorless, non flammable gas, and it is also the most prominent greenhouse gas in earths atmosphere. CO2 is recycled through the earths atmosphere using the process photosynthesis, which makes most life on earth possible. Another greenhouse gas is methane and it is one of the most common gasses in the universe. methane is colorless odorless gas that is lighter than air and is produced by organic decay. Deposits of methane can usually be found in areas where lots of natural decay takes place, such as swamps, and land fills. Each year we add 350-500 million tons of methane to the atmosphere through mining, raising livestock, rice cultivation, and landfills. In fact a cow can release up to a half pound of methane into the air everyday. Nitrous oxide is another colorless and greenhouse gas, however it does smell sweet. It is mostly used medically because it deadens pain, because of this it is called laughing gas. It is released naturally from oceans and by bacteria is soil. It is important to reduce our emissions because nitrous oxide we release today will still be trapped in the atmosphere 100 years from now. The set of greenhouse gasses are fluorocarbons, that is a general term for any group of synthetic organic compounds that have fluorine and carbon. These can be found in aerosol cans, refrigerators, and air conditioners. When fluorocarbons are released into the atmosphere they breakdown molecules of the earths ozone layer. The effects of global warming are also good for human beings, because it could increase food production. The most important factor in crop production is climate, and global warming would facilitate a better climate for the growth of more crops. It would also create much more space for businesses were there was once ice and harsh climate. Also without global warming the earth temperature would be about 30 degrees F. n average. With global warming there would be far fewer deaths from cold exposer. If global warming caused enough arctic melt then shippers would have many new shortcut routes to take from place to place. After glacier melt we would have access to many new mining areas. However global warming will also have some large negative effects. Such as health concerns, scientist predict that there will be ma ny more deaths from diseases that are irritated by heat, including heart attacks and heatstroke. Another downside to global warming is the amount of flooding that will occur with coastal cities. Scientist have predicted that about a sixth of the country will be under water after global warming has taken full effect. The Maldive Islands are a nation of 1190 islands that are home to over 200,000 people. These islands are only 1. 5 meters above sea level and if global warming occurs then all of those people will have to be relocated. There are many things that we as human beings can do to help prevent global warming from happening. We can start to take advantage of all the different types of renewable energy instead of burning fossil fuels that pollute the atmosphere in multiple ways. There are many types of clean, efficient, renewable energy sources. There are many energy sources that the earth has provided for us that we need to take advantage of. We need to build more wind turbines, hydro electric plants, and solar power plants. Another way of producing clean energy include using fission through nuclear power to create a clean renewable energy source. Government can also be doing there part by funding research about global warming and raising awareness about how individuals can be doing there part to reduce pollution. In conclusion, Global warming is a very serious thing, it can affect the orld in many different ways. We just need to decide which effects help or harm the world the most and then make an educated choice as to which ones the earth can handle while taking the least amount of stress, and having the best long term effect. ————————————————â €”———————————————————————————————————— Patrick Michaels, â€Å"The Satanic Gasses† Henry Willis, â€Å"Earths Future Climate† Fred Singer, â€Å"Hot Talk and Cold Science† Ronald Bailey, â€Å"Global Warming and Other Eco Myths†

Development of Moldova

Moldova is a land locked country that lies between Ukraine and Romania.   It gained independence in 1991 after an aborted coup against Russia.   It is ranked as the most poor country in Europe, attributable to the economic crisis that faced Russia in 1998.   This is because Moldova's foreign trade heavily relied on Russia and the crisis naturally had adverse effects on its economy.   The current president, Vladimir Voronin, has made attempts to bring the country closer to Russia in a bid to resuscitate the economy.Economic development is the effort to increase wealth of a country through empowering the citizens (Leornard, 2006).   It goes beyond economic growth and focuses on social and political sectors of the society.   This includes uplifting the standards of living of the people as well as enhancing democracy and freedom of the people.   Measures include economic growth, literacy rates, poverty rates, life expectancy among others.Moldova is able to attain the status of highly developed countries, in the next fifty years due to the changes that the current government is implementing, that facilitate reaching this level.Economic aspectFor development to be achieved, there has to be a systematic effort to increase the economic growth.   Moldova does not have major mineral resources and consequently relies on agriculture, due to the favorable climate.   It relies on Russia for nearly half of the exports and major import partners include Russia, Romania, Belarus and Ukraine.   Major imports are fuel, electricity, chemicals, textiles and machinery while exports are foodstuffs, textiles and tobacco.   It experiences unfavorable balance of trade and in 2007, it was recorded at $2.3 billion.   Moldova has high external debt that was estimated at $900 million in 2000, most of which came from the World Bank and the IMF.The GDP declined over the years due to the effect from Russia but is now slowly coming around.   Moldova's strategy to improv e the economy was to free prices and interest rates, land privatization and the removal of export restrictions.   Economic progress is gradually being achieved since indicators like the GDP are rising.   Inflation is reducing and the economy is growing due to the government's expenditure framework that stresses fiscal discipline as well as efficient resource use.Social aspect.Ten years ago, 75% of the population in Moldova was below the poverty line (Berglund, 2004).   Other social problems include human trafficking and influx of drugs such as opium, since Moldova is a route for drugs destined for Europe and US.   This has an adverse effect on the health of the people.   The government is slowly addressing these issues, for example by empowering the population through investment geared towards economic growth.   This is being done by reducing hurdles to business entry, by for example, reducing number of licenses required for trade.   This results in increase of disposa ble income to households.   The government is also constructing infrastructure like roads, schools and hospitals to improve the standards of living of the people.Political aspectMoldovan political parties lack internal democracy and accountability.   Opposition parties do not take part in formulation of policies due to parliament's attitude of ignoring alternative opinions.   In 2005, Freedom House gave Moldova a score of 5.75, in terms of democracy, which is a poor show.   Political parties do not also hold dialog with civil societies.   The government is slowly increasing the democratic space.   It has also dedicated time to solve the Transnistrian conflict which will increase political development.ChallengesPrivatization of state owned corporations is marred by corruption. There is political and economic uncertainty and ineffective law enforcement.   Over reliance of Russia in trade is also a challenge.   Ban on Moldovan wine and agricultural products by Russia in 2006 adversely affected its revenue, since wine accounted for a third of its exports, of which 80% went to Russia (Leornard, 2006).   In 2007, Moldova faced drought that led to losses in the agricultural sector amounting to over $100 million.   There is financial challenge due to external debt and uncertainty towards future assistance.   Finally, there is a challenge of involving poor people in activities of Non-Governmental Organizations.RecommendationsMoldova should reduce reliance on Russia for trade since in the past, any adverse policy changes by Russia have greatly affected Moldovan economy.   It should also reduce the reliance on agriculture and diversify in other sectors of the economy, since climate change tends to greatly affect the economy.   Support for medium and small size enterprises would facilitate increase the employment opportunities in the country.   There should be motivation for development for example rewards, to encourage innovation.   Use of r enewable energy sources like wind would reduce reliance on electricity.Moldova should   ensure that the civil society participates in the formation of policies at all levels so as to integrate the views of the citizens.   It should put in place reforms that strengthen civil control over the military.   It should design legal frameworks that define rights and tasks of parliamentary, civilian and public control mechanisms.ConclusionMoldova is on track in achieving development in the next few decades.   All it has to do is reduce reliance on Russia and look for alternative markets.   It should also strengthen democracy and improve the standards of living of the people.   A stable political environment coupled with infrastructure to attract investments, efficient use of the available resources as well as having effective monetary and fiscal policies should enable Moldova achieve development before the next fifty hours are over. References Leonard, T. M. (2006), Encyclopedia of the developing world. Washington: Routledge. Berglund, S. (2004), The handbook of political change in eastern Europe. New York: Edward

buy custom BUPA Healthcare essay

buy custom BUPA Healthcare essay PART I 1.0. Executive summary Bupa refers to the British United Provident Association and it is a big British Healthcare organization which was established in 1947 by seventeen provident associations who integrated to provide healthcare services for the general public. Bupa is a leading provider of healthcare insurance and health care services in the UK. The company has operations in three continents and boasts of more than ten million clients in more than 200 countries. Being a privately owned company, Bupa works in direct contrast to the National Health services. The NHS is funded by tax-payers money and they do not require private insurance in order to gain access to them. Bupa has its own hospitals that can be accessed by people living in the UK and who have private health insurance policies or those who can meet their costs. Initially, the company provided private medical insurance but eventually expanded to provide privately run hospitals. 2.0. Marketing and Corporate Objectives Bupas aim is to meet provide individuals as well as companies across the globe with a health service that is second to none. This corporate objective defines forms the basis of developing the marketing objectives that will help the company realize this goal.Many organizations and institutions aims at achieving the objective of profit maximization, Bupa Health Insurance are no exception. In order to achieve this objective, the institution has set out the marketing objectives for its insurance services. The organization aims at gaining preference for its services in the UK market and they have developed advertising and marketing programs in an attempt to acquire wide customer base (Cooper, 2000). In addition it has aimed at retaining the customers through provision of coupon on their insurance services to those who are loyal to the organization. In the case of health facilitation, it has ensured that drug-thru prescription is given to the customers, and patients are attended to without delay. Bupa marketing objective also focuses on Patient education on their health. Currently, the competitive nature of the health sector has probed many health organizations to devise ways in which they can attract more customers; health education is one of them. In order to meet this objective, the organizations have recruiting physicians who are able to handle the diverse medical conditions of the patients. It is clear that the marketing objectives undertaken by Bupa aims at realizing its corporate objective in the long run. 3.0. SWOT Analysis SWOT analysis refers to the strengths, Weaknesses, opportunities and threats of a firm and it is a tool which is used for auditing an organization together with its environment. The SWOT analysis helps a company to focus on key issues which are then fed into the marketing objectives. Bupa is an international healthcare group that is privately held and it provides health insurance and care services to the public. The company operates and manages health care homes, clinics and hospitals and its operations are based in more than 200 nations which among them include Saudi Arabia, Hong Kong, Australia, Spain, Thailand and Malta. The company has its headquarters based in London, UK and as at 31st of December 2009, it had employed a total of 41, 898 people. During the financial year that ended in December 2009, the company recorded an increase of seventeen point two percent (17.2%) as compared to the financial year that ended in the year 2008. This significant increase in Bupas revenues was attributed towards a strong performance of EMEALA and the Asia Pacific segments. SWOT Analysis for Bupa Healthcare STRENGHTS Special expertise Geographical advantage Innovative service Cultural connectivity Motivation of staff WEAKNESSES Lack of precise marketing plan Service lines not differentiated OPPORTUNITIES New technology in the market No dominant competition New market segments offering improved profit Niche markets THREATS Economic shifts Increased competition Loss of competent staff Seasonality Changes in the insurance plans The strength and weaknesses of Bupa is considered to be the internal factors while the opportunities and threats are the external factors. In regard to the organizations strengths Bupa healthcare, being the leading health insurance organization in the UK, has qualified staff and expertise. This has enhanced their competitive advantage over other health insurance and health care organizations. In addition, UK being a developed economy necessitates for geographical advantage due to high population and immense innovative services. As a leading healthcare, physicians and staff are well remunerated therefore they are able to perform their duties effectively with minimal supervision (Lowson. 2002). In regard to the healthcare weaknesses, the organization has not fostered for clear marketing plan of its services and this has mitigated its chances of achieving its long run objectives in the short run. Service lines are not adequately differentiated so as the staff and the medical practitioners can easily render their services to the consumers. The external factors that affect Bupas performances are the Opportunities and the Threats. The Opportunities for the organization are the new technology imminent in the UKs economy, and there is no dominant competitor as the PPP and Legal and General and Norwich Union keeps on changing their marketing strategy thus affecting their competitiveness in the economy. In addition, Bupa has come up with new market segments for its products which aim at increasing the revenue outlay for the organization. The threats facing the organization are diverse. They include economic shifts characterized by inflation, increased competition, loss of competent staff and the changes experienced in the insurance plans. Before embarking on any marketing process it is crucial for Bupa and any other company to consider its environment and the environmental analysis should be a process which feeds all the aspects of Bupas planning and it should also be continuous. Bupas marketing environment is comprised up of the internal environment, the microenvironment and the macro environment. The internal environment for Bupa will include their staffs which are also referred to as the internal customers, wages, finances and office technology. The staff working for Bupa Healthcare is well trained and therefore capable of offering there services to their clients in the best way possible and this therefore ensures customer satisfaction (Kotler Gary, 2000). The health company also makes use of the highest automated office technology in its operations and therefore ensuring that good quality is achieved in the delivery of its services. Further more, the company pays its workers wages which are in line with the curre nt rates and therefore ensuring that they are well motivated. Bupas microenvironment includes its agents, external customers, suppliers, competitors and distributors who play a crucial role in ensuring that the company meets its objectives. Bupas external customers are located in over 200 nations located all over the world and these are people who seek the services of the company especially regarding health services. The companys agents and distributors includes the people who supply the company with various medical supplies, machines and services which are vital for the companys survival. The companys major competitors include PPP and Legal and General and Norwich Union which have also cut a niche in the health market (Nagle Holden, 2004). The Political, Economic, socio-cultural and Technological (PEST) factors are some of the macro-environment issues that affect it. The company is sometimes politically affected especially when it wants to set new companies in other countries because the internal companies in the countries will often feel threatened by the entry of a new competitor in their home market and therefore this greatly affects their performance in some countries. The hard economic times and recession have also had an impact on the operations of company. This is because the high cost of living has made some of the products and services of the company to be too costly to the extend that some people are unable to seek the health services of the company as they initial did. A decline in the number of people seeking the services of the health company and therefore this may eventually affect the profit turnover for the company (Lowson. 2002). The company is further faced with the challenges of operating in various countries with diverse socio-cultural backgrounds and therefore it always takes a longer period of time before a strong business base is established in such a market. These socio-cultural forces therefore greatly affect the performance of Bupa healthcare in the provision of its services to the general public. The rise of new technological forces has also made it a mandatory for Bupa to change its marketing and corporate policies so as to keep in line with the new information technology trends. These PEST factors when integrated with the micro-environmental or external factors can be classified to be Opportunities and Threats when performing a SWOT analysis for Bupa. 4.0 Target Markets Accordingly Bupa Healthcare is focused on the home health care services, hospitals services, hospice agencies, and area agencies in order to ultimately achieve its strategic objective. In addition, the target is also on the adult care in the UK, group homes and the Nursing homes as its major target markets. As healthcare fosters for improved global health service in the economy, the organization has strategized on these target markets in terms of advertisement of the new services and promotional activities. Achieving the corporate goal of profit maximization needs to be effective in designing and selecting the target market for the service; this is what Bupa Healthcare is undertaking (Lowson. 2002). The competitiveness in the economy has seen many organizations in this sector articulate to broad target market. As evident from the diversified nature of Bupa healthcare target market, it is clear that competition has enhanced expansion of activities and operations. The organization has advertently used market differentiation for it to effectively reach the desired target markets in the economy (Nagle Holden, 2004). For instance, in the case of home care health services, the organization ensures that the consumers are able to acquire the healtcare services from the specialists in their homes across the various ranges of therapies. They include the discharge planning and the patient referral, aseptic and pharmacy manufacturing, delivery of confidential services and nursing services to the esteemed consumers. Consequently corporate branding positioning for Bupa healthcare focuses on the investment and shareholders community, employees of the company, and the advisors and investors for the organization. Achieving the strategic goal needs the Bupa healthcare to foster ion its corporate reputation by ensuring that the organization is creating and understanding the enduring Bupas reputation. The corporate team provides services, insights and tools that will enhance the organization to build measure and manage its reputation in each of the target market (Weinstein, 2004). 5.0. Marketing Mix Strategy, The main aspects of the recommendation of the marketing mix strategy for Bupa include coming up with a strategy that will enable the organization increase effectiveness in both products and service delivery (Kotler Gary, 2000). This strategy will also help in integration of marketing as well as enabling methods of communication to be more effective in the process of marketing. The strategy of marketing mix is likely to bring positive outcome as it will facilitate the attainment of the set objectives for the organization. Moreover, other strategies that must be incorporated as recommendations for the success of Bupa in marketing its products include: proper strategy to determine the products and services to be offered, their price, having an integrated marketing communication as well as having a correct channel for distribution of the products and services (Blythe, 2006). Product and services strategy involves coming up with proper strategies concerning the products and services that are to be offered (Kotler Gary, 2000). This include product attributes that concern eths products, branding the products, methods that is to be used in the packaging of the products, types of the labels to be used in the products as well as offering the related after sales services among other product services (Nagle Holden, 2004). Moreover, the organization must be able to offer the right products as well as services that satisfy the customers as well lead to increased profitability. This is the major role of the top management is it is involved in making major decisions affecting the performance and service delivery (Chrvala, 2001). Product strategy must be communicated effectively. This is because, it has a major influence to all the parties involved who include the customers and suppliers. Moreover, the products must comply with the changing in technology in order t o compete effectively in the market and gain the market share (Nagle Holden, 2004). Integrated marketing communication is one of the major recommendations that the organization should use in order to get a positive marketing strategy (Kotler Gary, 2000). In this case, IMC involves coordinating and integrating the tools, avenues, the functions available as well as resources that are available for communication. This helps to increase the impact of consumers and ensure that the cost of services and goods are available at low cost. In this case, customer relationship is well managed though the brand value through the use of communication (Nagle Holden, 2004). Therefore, profitable relationship on both the side of customers and the organization is hence achieved. Various channels are used in communication that includes the business to business, internal communication, marketing the services and products available as well as ensuing that customers are able to get a focused channel through either direct or indirect communication. Marketing mix involves promotion of good s and services in the market. Due to advancement in technology, methods of products promotion, segmentation of customers are hence addressed though the use of several means (Croft, 2001). In this case, several forms of media are used in Channel management involves employing a process where the organization uses marketing as an activity through involvement of the all the parties as well as motivating them. The parties are also involved in the distribution channel to the products. In this instance, the organization is able to come up with a strategy that helps the organization to come up with a coherent form of framework that helps to integrate marketing and efforts that are geared towards selling and promotion of the products (Nagle Holden, 2004). Channel structure is important in marketing and hence it must be preserved to enable continued connection between the customers and the members of the organization. This is achieved though the improvement of the competitive market place and ensuring that marketing strategies targets to serve the uses as well as manage their efforts (Cooper, 2000). Pricing is another strategy that Bupa must adopt in its marketing efforts. Pricing strategy involves the following; setting a fair price that is similar to that set by the other parties in the market offering the same goods and services. The services and goods must be distinctive from those of competitors. This is by setting a competitive price (Baack, 2007). Moreover, products and services should be in a position to assume the following, the elasticity of price whether low or high, cross elasticity as well as the possibility of demand to fall or rise. In this case, it is important for any given organization to use the proper strategy while deciding the price to provide in the market. This will enable the company to have some form of stability in the market concerning the price as a strategy. Methods of pricing must also be incorporated. For example cost plus is one of major method that is used in determining the price of any given commodity (Weinstein, 2004). The organization is able to calculate the cost that is involved in the production of the products that are then added to the percentage profit (Kent, 2003). Thus the firm is able to determine the best price that the products are to be sold in the market. However, through this method, the firm may not be able to determine potential customers thus unable to increase their pool of consumers and hence it is hard to expand the market. Another pricing strategy is that of creaming (Nagle Holden, 2004). This involves selling given product at a very high price in order to gain profit. In our case, creaming is not appropriate as customers are likely to run into other competition firms offering medical services and hence Bupa will loose the market share (Kent, 2003). Other major methods that can be employed as pricing strategy include penetration pricing that involves lowering the price of products and services in order to increase pool of customers, discrimination of process where same produc t is sold using different prices in diverse market segments. Premium pricing is another pricing strategy that is crucial in maintaining market share. In order to execute this strategy Bupa would need to maintain the prices of its products high in order to encourage users to have a positive perception about the product (Stokes, 2008). Bupa cannot perform effectively without adhering to the strategies that aims at planning its market (Kent, 2003). This will include evaluation of the organizations strengths, possible weakness, and the opportunities available in the future as well the possibility of the organization incurring some of threats in future. When these factors are evaluated, it is possible for a company to come up with a marketing strategy that will help it to perform well in future and hence make long term plans (Kent, 2003). It is recommended that a proper planning will ensure that the company is able come, up with strategies to ensure that the working environment is favourable. The analysis of the objectives helps the company to come up with the desired methods which will help to offer the best medical services as it is in a position to define its services. Thus strategy planning cannot be avoided. For example, there are external elements that are available within the environment that may be a major thr eat to the performance of the organization. It is recommended that the company must be able to attain the competitive advantage in order to survive and perform well in the market (Baack, 2007). The weakness of a company must be converted into strengths and opportunities well exploited. PART II 1.0. The Strategic and Long-Term Benefits to BUPA in Undertaking Demand Forecasting Activities Demand forecasting activities play a vital role in the process of decision making for both the suppliers and buyers of any given product. In the case of the British United Provident Association (BUPA), a lack of effective demand forecasting would have a serious impact on the entire supply chain because it would become difficult if not impossible to efficiently mobilize the rest of the supply chain to deliver health care insurance and treatment services (Lowson, 2002). Lives are at a great risk of being lost if there is no accurate and credible information regarding demand for essential health products. At the same time, when there exists a mismatch between supply and demand due to lack of sufficient demand forecasting, there is possibility that there will emerge unnecessary high prices coupled with supply shortages (Bradley, 2000). Forecasting and planning strategies significantly affect operational excellence, customer satisfaction, service costs, workforce utilization and inventory performance of an organization (Lowson, 2002). By undertaking demand forecasting activities in order to plan for the effective and efficient use of available capacity and resources, BUPA is bound to benefit through matching service supply to the growing market demand. This is achieved through acquiring relevant information regarding new market potential which allows for efficient resource allocation to develop, produce and commercialize new products. Demand forecasting is essential to enable health systems in developing nations to develop capacity for delivering necessary standard product scales and product mix (Seifert, 2003). Since BUPA is a service organization, it operates in environment surrounded with great uncertainty especially due to fact that many service needs are determined and driven by external events including; new product developments, customer complaints, change in geographic and political landscapes, and environmental disasters such as tsunamis among other uncertainties. Therefore, demand forecasting activities by BUPA will help reduce the effects of uncertainty through controlling labour related runaway costs for instance, as well as aligning future service demand to inventory availability (Wedel, 2000). 2.0. BUPAs supply chain Supply chains can be defined as a system of suppliers, retailers, manufacturers, and customers where materials normally flow down stream from suppliers to customers. Management of the supply chain involves managing a series of activities that are concerned with planning, coordinating the mmovement of materials from the suppliers to the consumers. For this to be achieved, material, financial, and information flows are managed as decisions are made at strategic, tactical, and operational levels across the supply chain (Simchi-Levi et al., 2003). Supply chains are important in maintaining the provision of much needed goods and services to those that require them at any given time Dittman (2011). It is common knowledge that there are numerous risks that are associated with the movement of goods from one place to another, and therefore, the need to manage those risks in order to ensure the smooth movement of those good and services. Management of risks, therefore, ensures that customers or clients are protected while maintaining the reputation of the supplier. Indeed, reputational risk cannot be outsourced. According to Dittman (2011), supply chains are exposed to numerous risks and one of the biggest impediments to sustaining an effective supply chain is the lack of a proper process that identifies, manages and mitigates those risks. One of the major concerns in the managing supply chain is the lack of information to guide managers in making decisions thought the supply chain. In addition, lack of effective demand forecasting is likely to have a serious impact on the entire supply chain because it would become difficult if not impossible to efficiently mobilize the rest of the supply chain to deliver health care insurance and treatment services. BUPA needs to ensure an effective combination of her organizational capabilities, enabling technologies and strategic actions so as to attain efficient operations that make good use of demand forecasting and planning tools in its effort to align future service demand with available resource and inventory capacity. This is because forecasting provides avenue to handle both the certain and uncertain situations hence enhances risk management and facilitates attainment of corporate objectives (McAvoy, 2008). Demand forecasting being a vital component in the supply chain, can be applied in the balanced scorecard concept of performance management to demonstrate its impact to the wider day-to-day performance picture of the organization. This concept was developed by Robert Kaplan and David Norton to establish a framework for interpreting and translating an organizations vision into specific deliverables. The primary aim of performance management is to align the activities of the organization to the corporate goals and the broader objectives. BUPA can thus enhance its operations and decision accuracy by integrating its demand forecast initiatives to make information available on demand. Success is achieved through collaboration and cohesive working among and between the various units and departments. The activities of the supply chain of BUPA influence each other while interacting with each other to generate a comprehensive, holistic, closedloop that is essential for the organizations success and sustainability (McAvoy, 2008). These functions which include demand forecasting, capacity planning and service execution enables BUPA to perform reliably by facilitating a harmonious flow of activity among the otherwise discrete functions in the supply chain. At BUPAs organizational level, executive sponsorship lays the necessary foundation upon which a strategic focus towards adoption of forecasting and planning technology is spearheaded by the top level management of the organization which is important in promoting transparency and accountability across the entire organization. This in turn promotes the right organizational culture and behaviour and goes a long way in fostering credibility in the organization (Vermond, 2006). For a service oriented organization like BUPA, timely and reliable information is indispensable in planning for the organizations growth and future success (Seung-Hee, 2007). Emergency operations which are a characteristic feature of BUPAs daily operations can not be effectively handled without timely and reliable statistics. Generally, in order to attain service excellence, BUPA will require highly suitable practice processes, enabling technologies as well as sustainable executive stewardship working together in harmony. In other words, efficient knowledge management is vital in the supply chain as it enables informed forecasting and planning which is based on previous history, present day patterns and real time occurrences including process feedback and time used hence provide for continuity (Hughes, et al., 2006). Technology is a key component in the supply chain. A service organization like BUPA must thus endeavour to use more advanced tools and forecasting and planning technology that will allow for quick and better access to important information without struggling going through unnecessary details to retrieve the required information. This is important to save time and enhance customer satisfaction through efficient service delivery hence create a competitive advantage (Hughes, et al., 2006). In conclusion, it must be emphasized that because of the complex and dynamic nature of todays global economy, service organizations face growing challenges regarding the softening economy, need for frequent and continuous reporting and assessment of service trends as well as performance evaluations. This means that information is a significant component in the supply chain management of corporate health. Executives must have accurate information in order to facilitate evaluation of daily costs for them to ensure a sustainable alignment between service and corporate goals. 3.0. Bupas and the Lean Philosophy Innovation is a very important process for the success of an organization. While pursuing innovation, companies face strategic choices on where to concentrate the available resources. This process is greatly associated with change and as a result posed a challenge to any management. Sarkar (2007) explain the difference between routine change and more radical change that is not programmed. According to Evangelistica (2000), circumstances that are within the normal scope of existing management practices are considered as normal change Innovation and continuous improvement require a commitment to a process of continuous learning, so as to come up with new practices in an organization. The generation of these ideas is a critical part of the process of innovation and creativity is the process that helps the generation of these ideas. The gains obtained from this process of innovation activities at BUPA have been remarkable (Miles, 2004). These online delivery services can be accessed by l ogging into the companys official website. These services enable the company to submit new scheme members by batch, online tracking of claims, and online printing of membership certificates. These services allow customers to closely follow all programs of their health care scheme when there is a need. According to Evangelistica (2000), the personnel officer of Zahid Tractor said that, Improvements of online services and new services at BUPA Saudia have had a positive effect on the pace on registration of personnel data. Online transactions currently take a very short time. The personnel officer added that it was worth mentioning that the new service had made it possible for the staff at BUPA to print membership certificate on their own. This would enable submission to the authorities in-charge in the event that one looses his or her card, or as an evidence to be submitted to a consulate to obtain a visa. All corporate clients at BUPA are trained on how to access services of the company online. To facilitate easy reference, the company developed a user manual for its customers. This provision of online services to the customers has fastened and improved the efficiency of transacting at BUPA. Also, networking of hospitals and clinics in various countries has been made possible through the development of the online services by BUPA. This has enabled the company to offer new and better benefits. There has been expansion of online pre-authorization links in order to cover most clinics and hospitals under BUPA network of medical providers. This process has enabled faster and instant approval of pre-authorization, thus reducing waiting time for the members. Today, 90% of all online pre-authorization handed in at BUPA agencies are processed within a quarter an hour. Dental and Optical services requests are often approved instantly. According to Evangelistica (2000), Insurance Office Manager of Dr. Bakhsh Hospital in Jeddah, Dr. Khalib, said that the new online services had made processing of pre-authorization at BUPA in Asia to be fast and efficient. He added that the access they provide to check on benefits of members from their own system really helps to deliver services fast to their patients who are members at BUPA Asia. Additional online services for network providers include electronic submission of invoices for medical claims, and electronic link up with BUPA agencies database to access the table of benefits to members and limits of coverage. The new improved online services promote efficiency and show how the company can better the business process in an environment of business to business. Innovation is one of the reasons why BUPA is the leader of the health insurance industry. This innovation has enabled the company to be proud to be the first to employ online technology to offer its clients a modern way of faster service delivery. If the new insurance regulations are fully implemented, the market for BUPA will continue to grow (Van de ven et al., 2000). This online service is part of the companys general strategy of maintaining their place as a premium service provider. In order to achieve the above benefits through online service delivery, the company employed the Lean philosophy by hiring consultants. These consultants observed the operation of the company and advised it where they needed to cut down inventory and how they were to re-organize the company to realize superb flow of services. The consultants also trained the companys human resource on different Lean tools such as 5S. Through this, the workers were able to practice collective imagination. The application of Lean philosophy started by involving all the parties that were concerned and the result is that it has enabled the company to cut down time wastage through fast and efficient delivery of services, and unnecessary movements by clients in pursuit of information and documents at certain periods of times. In conclusion, the Lean philosophy is essential for efficient performance of a company. This efficiency was measured by the amount of time that was allocated for preparation, procurement of material and information, modifications and adjustments, and correction of mistakes. The client and the clients satisfaction was central I the lean philosophy for this company. It was essential for BUPA to continuous involve the clients in the process of implementation of the new services in order to assure that the project fulfilled the needs of the clients and ensure that time and other resources were not wasted on unnecessary activities. Buy custom BUPA Healthcare essay

The effectiveness of tourism as an economic developmental model for Research Paper

The effectiveness of tourism as an economic developmental model for underdeveloped countries - Research Paper Example Earnings from the tourism sector are impressive, providing about 50 percent of Seychelles’ GDP (Seychelles - THE ECONOMY, n.d.). Unlike majority of the African countries, Seychelles is one of the most developed countries in the African region. Even though most of the African countries are blessed with dense forests and natural beauties, none of those countries exploited it as did by Seychelles. The administrators of Seychelles did everything possible to transform Seychelles as the tourist’s paradise in the African region. It should be noted that the administrators have developed the necessary infrastructure facilities for tourism development in Seychelles. Plenty of world class hotels and restaurants are available in Seychelles so that tourist may not face any problems in the country. Moreover, the government has liberalised the procedures for getting tourists visas to Seychelles. An international airport was opened at Anse Dejenner, Mahe in July 1971 by the government of Seychelles to encourage tourism. Since then, the number of tourists visiting Seychelles has been gradually increasing. â€Å"From a relatively small number of 3,175 tourists in 1971, the figure exceeded the 100,000 mark for the first time in 1990†(Gabbay and Ghosh, n.d., p.1). The number of tourists in has already been crossed the 200000 mark. The case of Botswana is also similar to that of Seychelles. â€Å"Tourism income at present is valued at around $240 million per year in Botswana† (Botswana, 2011). Plenty of game reserves with hunting and photographic safaris are available in available Botswana. Central Kalahari Game Reserve is the most famous park in the Kalahari Desert of Botswana. More than one million tourists are visiting Botswana every year.... This paper offers an thorough analysis of the effectiveness of tourism as an economic developmental model for underdeveloped countries taking Seychelles, Botswana, Mauritius and Caribbean islands as examples. One of the major reasons for underdevelopment in poor countries is lack of resources. However, majority of the poor countries are full of natural beauty and hence such countries can develop tourism as a major revenue source. For example, Seychelles, Botswana, Mauritius and Caribbean islands are some countries, which have lack of internal resources, but have beautiful beaches, seashores and landscapes. Unlike majority of the African countries, Seychelles is one of the most developed countries in the African region. It should be noted that the administrators have developed the necessary infrastructure facilities for tourism development in Seychelles. Plenty of world class hotels and restaurants are available in Seychelles so that tourist may not face any problems in the country. Moreover, the government has liberalised the procedures for getting tourists visas to Seychelles. The case of Botswana is also similar to that of Seychelles. Plenty of game reserves with hunting and photographic safaris are available in available Botswana. As in the cases of Seychelles and Botswana, Mauritius is also utilizing tourism revenue for economic development.Antigua is the most developed Caribbean island with the help of tourism followed by Bahamas and Barbados. Underdeveloped countries can definitely promote tourism as a major revenue source.

Adult Learners in Higher Education and Training Assignment

Adult Learners in Higher Education and Training - Assignment Example   Ã‚  Ã‚  Ã‚   Wherever these basic principles can be spotted, the contract-learning tool can be effectively put to use. According to Knowles, students that are used to a more conventional style of learning may have troubles in adjusting to contract to learn. They will need to reorient themselves to get the most out of their learning contract. These students are usually those who have a habit of following orders and directions from others.   Ã‚  Ã‚  Ã‚   Contract learning demands from the students to demonstrate conceptual skills to establish evidence or proof of their learning. Contract learning allows adults to choose the area of learning that they are more interested in. This option of exercising personal choice in learning appears to contribute towards productive learning. As a result, individuals develop their own learning skills through contract learning. By writing business proposals professionally. The moment I will get paid to write a business proposal will be a good indication that I have learned about it.  Currently taking online quizzes on employee motivation and scoring satisfactorily is a good indication.  By motivating my friends and colleagues in their respective professional fields.

EBay Case Study Term Paper Example | Topics and Well Written Essays - 2250 words

EBay Case Study - Term Paper Example There are number of ways through eBay creates value. State-of-the-art systems and tools have been developed by the company. Such tools and systems have increased the productivity of the network members. Furthermore more number of members is encouraged to join the network. Such tools include the Turbo Lister service and Seller’s Assistant. The first one is capable of tracking and managing thousands of mass listings on the home computers, whereas the second one helps new sellers as well as makes professional-looking online listings. EBay has also set up and maintained performance standards which augment the steadiness of the system. Buyers and sellers are allowed to rate each other. Such ranking system bolsters users’ confidence level Sellers having good reputation among the buyers, attain the Power Seller status and those having bad reputation are excluded from any kind of future transactions (Iansiti & Levien, â€Å"Creating Value in Your Business Ecosystem†). Mo reover, value created by eBay is shared with the members of the ecosystem. A moderate fee is charged from the users for allowing them to coordinate their various trading activities. Incentives in the form of special status (Power Seller) enhance the standards of the sellers and this benefits the entire ecosystem. c) What is the source of eBay’s competitive advantage? The major source of eBay’s competitive advantage is its social capital. Social capital is referred to the trust, goodwill and credibility.

Blackfish Movie Review Essay Example | Topics and Well Written Essays - 750 words - 1

Blackfish Movie Review - Essay Example In the main, I look for ingenuity and real-life issues in a good documentary film. I expect to see and learn more about nature and understand different societies. Blackfish is one such documentary, which exposes the unkindness man imposes on animals and the plight of wildlife in marine parks as they undergo domestication and training to amuse humans and generate profits. Gabriela Cowperthwaite directs Blackfish, an insightful documentary  that runs for an hour and twenty minutes. The documentary, released in 2013, has a PG-13 rating because it has a mature theme, and distressing and sadistic images.  Eli Despres,  Gabriela Cowperthwaite, and Tim Zimmermann wrote the documentary, which has triggered varied opinions among its viewers. The film is all about the relationship of humans and nature, exemplifying a performing whale Tilikum, which undergoes spiteful treatment in captivity for the sake of human entertainment. The film shows a painful footage of a trainer crushed between two gigantic beasts while a whale drags a trainer repeatedly to the bottom of a pool as he struggles to break out of its grip. More to that, there are scenes of bleeding whales as they are captured and undergo training. In the documentary, there are interviews of a group of former SeaWorld trainers. Their role is to offer a firsthand account of what happens in the marine park. This is beneficial as firsthand information from separate interviewees always provides truthful information. The interviewees detail the capturing process, which is horrendous and bound to set a bad feeling on a person’s gut. Seeing the tight detention and complete darkness the orcas stay in is also heartbreaking. Even so, one has to watch the wrongful separation of mother and child, to understand the level of cruelty in the film. Tilikum killed Dawn Brancheau, one of the trainers and a main person in the film. This betrays the statistic widely held in the society that there are no deaths resulting from

Management and leadership of astrazeneca

Management and leadership of astrazeneca INTRODUCTION Strategic management leadership is the framework of all organizations success. According to my experience of working in AstraZeneca Pharmaceuticals, it is my understanding that strategies are tactical plans needed by any organization to ensure dynamic achievement of its objectives. Both areas of management leadership are magnanimously benefited by how these strategies are enforced. Hence, the way management is being performed must be conjoined by a leadership that shares similar tenacity in reaching its goals. But these goals may not always be objectified nor the organization geared to the path it is expected to go. This also gives great importance in controlling these strategies to the people who do it. 1.1.1 STRATEGIC MANAGEMENT comprises a series of long-term managerial decisions actions in which a firm selects implements strategies. The purpose of these strategies is to build the firms strengths through market positioning /or accumulation of internal resources that will give the firm an advantage over rivals (Parthasarthy, 2007). 1.1.2 STRATEGIC LEADERSHIP refers to the leadership capabilities of strategic managers in conceiving an inspiring vision guiding the firm to its vision. The quality of leadership is assessed by the strategic choices managers make that endow the firm with the competitive advantages it needs for sustained good performance (Parthasarthy, 2007) The way an organization goes through its strategy processes in order to achieve its company mission translates to what management leadership styles are to be implemented. One organization that greatly exemplifies a successful management leadership style that is congruent to its strategies in achieving its objectives is the global company AstraZeneca Pharmaceuticals Incorporated. LEADERSHIP MANAGEMENT IN ASTRAZENECA PHARMACEUTICALS 1.2.1 COMPANY PROFILE AstraZeneca takes great pride in having an immense range of pharmaceutical products in its pipeline is one of the worlds leading companies in the market. It discovers prescription medicines, both biologics vaccines, develops manufactures them for significant dimensions of healthcare: pain infection, cardiovascular, gastrointestinal, neurology, oncology respiratory. It spends more than $15 million daily on breakthrough medicines. Its head office is located in London, UK but its 3 major research development sites are found in SWEDEN, UK USA. Now, AstraZeneca operates in more than 100 countries worldwide. 1.2.2 LINK BETWEEN STRATEGIC MANAGEMENT LEADERSHIP The success of the organization is reliant on how its strategic management leadership is confederated translating to effective achievement of objectives. Strategic Management is responsible in formulating, executing assessing the effectiveness of these corporate tactics. It follows a global set of guidelines in all its areas of function research development, manufacturing distribution, operations management sales marketing. These are then streamlined to the different corporate levels for execution to meet the organizational performance target for the month, semester fiscal year. The company relies on how effective the strategies are as devised by the management in turn, the management entrusts the companys triumph in the market over competition by how leadership gets the job done on the frontline. 1.2.3 MANAGEMENT LEADERSHIP STYLE IN ASTRAZENECA AstraZeneca Pharmaceuticals performance is dependent on the level of commitment the employees devote to their individual tasks. The company commences its achievement of objectives from its vision of researching developing the best ethical pharmaceutical products in the market for sales marketing people to promote create demand for. Throughout the process, every other corporate function gets involved in achieving the organizations target sales growth market leadership. Thus, it is fitting to say that how these people are being motivated managed dictates how much commitment they are willing to put into practice. 1.2.3.1 REASSURE CHALLENGE STYLES OF LEADERSHIP adjust the level of challenge and make sure there is an appropriate level of performance anxiety. The goal is anxiety in moderation. Performance commitment is high if only if employees feel slightly anxious about succeeding. Reassure style of leadership help employees cope with the stresses challenges of work life. Challenge style of leadership push employees by raising the level of challenge (Hiam, 2000). This organization deals with a business that sustains life health. Its main guideline for all its employees around the globe is the promotion of safety, health environment protection. It demands its employees to follow these guidelines for their own individual benefit but it also ensures the organizations protection of its employees as well. The management actively advocates for well-documented reporting of adverse events or any untoward incident involving any of its promoted on-study products showing its commitment to valuing life health. 1.2.4 LEADERSHIP STYLE ADAPTED IN DIFFERENT SITUATIONS Since pharmaceutical business presently faces a diversity of issues in the market, AstraZeneca Pharmaceuticals campaigns for the 3 Bsà ¢Ã¢â€š ¬Ã‚ ¦Brilliance Beyond Basics. The company urges every employee to utilize every company resource strategically. As research development processes cant be compromised, strategic spending effective economics are implemented in the sales marketing departments specifically. Having brilliance beyond basics is utilizing the best companys assets, its people, breakthrough pharmaceutical products, employee training skills enhancement in the most strategic way. To help these employees cope perform satisfactorily, there is a constant mentoring in-field coaching for the frontline employees, scientific trainings conducted regularly involving all levels of sales marketing management to combat competitors strategies, team-building activities being held quarterly in all departments giving importance to professional-personal life balance, regular forum between top management all other levels to discuss any concern involving employment, benefits disputes, open communication among all employees performance review of not just managers on employees but employees on managers as well, ultimately national conferences to gather employees from all parts of the country/organization to give citations merits for job well done. 1.2.5 EVALUATION OF LEADERSHIP STYLE AstraZeneca Pharmaceuticals competes in the market with various pharmaceutical giants influx of local drug companies by meeting them headstrong through its valuable product portfolio. As this organization is involved in research development, it takes pride in its ethical products envisions itself to be the No.1 ethical pharmaceutical company in the world each passing year. It believes in empowering its people who as a result empowers the organization its business. In ensuring that all employees get heard, the company uses the greatest tool in knowing about their view of the entire organization, its management leadership, through the Focus Survey. This strategic tool serves as evaluation by employees of how strategic managers leaders run the organization. Global guidelines being designed each year every revision period in AstraZeneca is dependent on the result of the Focus Survey. 1.3 CONCLUSION The management leadership style of AstraZeneca Pharmaceuticals have been successful in enduring the stringent market competition. It strategically addresses every business challenge continuously empowers motivates its employees. The style adapted by this organization is best exemplified by Buhler in stating that leadership is more focused on energizing people in their performance while management is more focused on monitoring their performance levels (2001). Both areas really work hand in hand serve critical functions for this organization to achieve its objectives. The management leadership style of an organization transcends to employee performance. Motivated people in a company sustains the organization its goals.